Current State of Fitness Entrepreneurs
Fitness entrepreneurs by Gary Vaynerchuck.
Here is a little excerpt Gary wrote on garyvee.
Fitness, in the last sixteen months of my life, I’ve changed something major about myself: I’ve started being healthy.
A year and a half ago, I was eating like crap, not working out, and generally feeling awful. It was a tough life, and I realized quickly that I couldn’t sustain a life like that. It was impossible. So I hired a trainer to force me to be better. I made an enormous lifestyle shift, and I am so happy I did.
But it made me realize something about the current state of fitness entrepreneurs. And I want to shine a light on it.
Everybody defaults to what comes easy to them. That should be obvious. But greatness comes from adversity; it comes from looking a challenge directly in the eye and having the fortitude to step up and go after it.
This is what’s going on with the fitness want-repreneur world now.
Everyone is going for what is easy. And that isn’t going to pan out if they are serious about becoming a business person. Just like I knew being a great business person wouldn’t pan out if I didn’t get healthy.
Fitness entrepreneurs want to do the minimal work and still expect a huge return. It’s easy for fitness entrepreneurs to do the push ups, to do the squats and dead-lifts because that is exactly what got them to where they are now. They started in fitness and now they want to make money just by having those guns or that body. They default into what is easy without recognizing what is hard: running an actual business.
You know what was hard for me? Waking up early. Not eating what I wanted to eat. Powering through workouts. Yet it was easy to build 50M dollar businesses.
I wanted to pass off getting up and running. I wanted to pass off lifting, squatting, stretching. I didn’t want to do it. But I had no problem working eighteen hours a day, taking meeting after meeting, and putting in the actual work.